The report, Packaging Film Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the packaging film market landscape in APAC and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Packaging films are used for packaging chemicals, consumer goods, F&B, and pharmaceutical products. Generally, these films are made of plastic as they are light, non-corrosive, relatively cheap, and can be molded into various shapes. Their inert nature and ability to preserve products for a long period make them a popular choice in the F&B industry. Plastic film packaging is also preferred by the F&B industry as its attractiveness aids in promotions. It is used by other industries for the packaging of various products, such as automotive parts, industrial goods, pharmaceutical products, and other consumer goods. The various materials used in the manufacturing of packaging films are BoPET, BOPP, cellulosic, CPP, EVOH, HDPE, LDPE, LLDPE, PVC, PVDC, PVOH, and polyamide.

Pushed by the growth of developing economies such as China and India, APAC is witnessing a huge demand for packaging films. The growth of non-cyclic industries such as F&B and pharmaceuticals in the region is also pushing the growth of the glass packaging film market, which is non-cyclic. The regulatory framework regarding the grade of plastic films to be used in packaging is not as stringent in APAC as it is in developed economies in North America and Europe. This trend is set to continue over the forecast period, which is indicative of the growing purchasing power of people. The demand for BOPP films is also rising, thereby fueling the market.

According to the report, changes in the attitude and lifestyle of consumers and the growth of the processed food industry are driving growth in the market. There has been growth in demand for fast food and food that is convenient to have anytime, anywhere; this processed food requires special lightweight packaging. Packaging manufacturers are developing innovative packaging films to tap the growing organized retail and processed food markets in the region, where consumers demand convenient, easy-to-use, and lightweight packaging films.

Further, the report states that one of the major challenges is growing competition because of the presence of alternative forms of packaging materials, such as paper and wood.